Customer Story
Woojer’s Retail Display Rollout in the US & EU and Strategic Cost Reduction Through Expert Consultancy
We swiftly leveraged our existing network to provide a practical solution, ensuring Woojer’s budget was aligned and action items were promptly implemented.
Headquarters
San Jose, CA
Patent
Polyphonic Haptic
Category
Consumer Electronics
Year of Est.
2014
About the Company
Woojer is a pioneer in immersive audio technology, known for its innovative haptic devices that elevate the sensory experience of music, gaming, and virtual reality. With a strong global reputation, Woojer sought to expand its retail presence in the competitive markets of the US and EU.
The Challenge
As Woojer planned its retail display rollout, the company faced several hurdles:
- Retail Execution Complexity: Designing and deploying displays that effectively showcased their products while adhering to diverse market standards.
- Cost Management: Balancing high-quality execution with the need for cost efficiency in both manufacturing and logistics.
- Supply Chain Optimization: Coordinating production and delivery schedules across multiple regions to ensure timely rollouts.
We shorten your execution plan
With our proven operations system, we focus directly on your pain points to deliver tailored, impactful solutions.
How We Helped
Our consultancy provided Woojer with a comprehensive and targeted approach to overcome its challenges:
- Supplier Advisory: Identified and recommended reliable suppliers capable of producing high-quality retail displays while meeting Woojer’s design specifications.
- Display Development: Partnered closely with Woojer’s team to develop innovative, visually appealing displays tailored to showcase the unique features of their haptic technology.
- Global Retail Alignment: Ensured the displays aligned with the requirements and standards of leading global consumer electronics (CE) retailers, creating a seamless fit for their stores.
- Cost Reduction Process: Leveraged our extensive networking capabilities to coordinate a cost reduction initiative, bringing the individual unit costs into a range acceptable to the largest CE retailers in the US market.
The Results
- Successful Rollout: Woojer launched its retail displays in key locations across the US and EU, boosting brand visibility and customer engagement.
- Cost Savings: Defined strategy to achieve reduction in production costs without compromising quality.
- Market Impact: The retail displays drove increased awareness and sales, solidifying Woojer’s position as an industry leader in immersive audio technology.
This partnership underscored our ability to deliver impactful solutions, combining strategic planning with operational expertise to help Woojer achieve its ambitious goals.
