Customer Story
How Techline Grew Sales by 18% by Partnering with us
With a few strategic actions from Techline, the impact was evident. Take a look at the showcase below to see the impressive results.
Headquarters
Jerusalem, IL
Brands
6
Industry
Consumer Electronics
Points of Sale
600
About the Company
Techline is a well-established brand known for its innovative products, selling through a network of 600 retail stores nationwide. Despite its strong market presence, Techline recognized the need to modernize and reinvigorate its visual identity to remain competitive and appeal to a younger, trend-conscious audience.
The Challenge
Our main challenge was transforming Techline’s traditional brand guidelines into a dynamic and vibrant identity while maintaining the trust and confidence of their existing retailer base. With a significant presence across 600 stores, there was a valid concern about how these changes would be received and whether they might disrupt the current sales momentum.
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How We Helped
We led a comprehensive rebranding strategy for Techline, covering everything from logo redesign to refreshed packaging, and ongoing work on their website and social media channels. We adopted a phased approach, first pulse-checking the redesigns with key stakeholders and running targeted surveys. Once we received positive feedback, we implemented the new packaging designs in small batches. To further support the brand transition, we sourced local vendors in China and took full ownership of the packaging production process, ensuring consistent quality and timely delivery.
The Results
The phased rollout proved to be a success. Initial sales showed significant growth, and once the new designs demonstrated a positive impact, we scaled up to produce over 1,000,000 units annually. Retailers and customers alike embraced the fresh look, contributing to booming sales figures. By partnering with us, Techline not only revitalized its brand but also strengthened its market position with a seamless, well-executed rebranding effort.
